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This week’s Samoalive Personality of the Week is Adimaimalaga Tafuna’i. Adimaimalaga was born on the 29th of July in 1946; she now resides at the village of Letava.

 Adimaimalaga is presently the Executive Director for the Women in Business Foundation.

 Education:

 “My school days were all spent in Fiji”. “I have training as a Radiographer, and worked for both the Fijian and Samoan Health Systems before computers started interesting me and I studied computer programming in New Zealand while my husband did some post graduate training here”.

“Computers brought me to work with the NPF, the US Peace Corps then to Women in Business Foundation when our founding members realised that we had created an organisation that was doing some good and needed someone to coordinate it’s programs”.

 Main highlights of your career:

  “Seeing the contribution our work has made to the quality of life in the village, for instance, in the village of Tufutafoe on Savaii, a group of women have created an economy in the village, which had gone through lots of hardship because of their isolation”.

“ Seeing the organic process reach it’s goals, finally bringing our fine mat project to the Pulenu’u committees of Upolu, Savaii and Manono and gaining their support, and receiving the first confirmed order for fully organic coconut oil overseas”.

 Where to from here:

“I hope to be able to encourage more young people into this line of work; Samoa is producing many young graduates in development work, but very few of them want to work with Non Government Organisations to actually put their training into practice”.

“I hope to see more village based industries being set up, more farms receiving full organic certification and the producers being helped to market their products directly to an overseas market, and not just being part of a system where the rich get richer and poor stay where they are”.

“I hope that some day, we will appreciate our wonderful culture enough to return the fine mat to it’s original form and using it the way it was used in the past; one beautiful fine mat to show someone how we feel, rather that a truckload of lalaga which are so badly woven that we can’t even spread them out for show”.